Black Label

The company Black Label Skateboards was established in 1988. They produce Black Label skateboard decks, wheels and accessories. Even though Black Label has existed for more than 25 years, they still remain focused on their core value, that skateboarding should be fun. For John Lucero and Black Label Skateboards, it is all about the sport and the community – not about chasing success and trends.

Black Label Skateboards was founded by John Lucero in California, US, back then, the company was known by the name Lucero Ltd. John Lucero is a professional skateboarder and artist, and after more than 25 years, he is still the owner of Black Label Skateboards.